Once Upon A Time…

I really like the view that PR practitioners are ‘corporate story tellers.’ Whether it is a press conference, speech, or press release - a story can be told. Good stories have key components such as heroes, goals and adversaries. They also feature conflict and characters that emerge over time as a plot progresses. Story telling is an important part of human culture. Good stories have the ability to educate, entertain and create curiosity.

Below is a video that I discovered whilst reading a post from Dan York. It’s a really creative approach to story telling and one that forces you to watch again in order to discover the message behind the narrative.